Supporting You
Strategic Audits and Support with Strategic planning
Supporting senior executives or leadership teams and/or governors to assess their current strategic plans. Provision of audit covering intent and direction, market positioning and key market demand considerations. Follow up guidance on how to reset or reinforce purpose, mission, vision and values as distinguished from brand values. Advice on structuring for successful outcomes and integrating strategy into day to day operations enabling belief and confidence in new approaches
Reputation, Recognition and Reach: Assessment & Assistance
Assessing the school, product or service to assist with enhancing reputation and brand impact, developing brand values, creating initiatives to enhance profiles and build recognition across all relevant audiences. Supporting the development of marketing, pr and comms plans which ensure the audience is effectively reached with the appropriate messaging that delivers the strategy and business objectives and ensures a positive response.
Marketing Support and Team Development:
Working with senior leadership teams, our consultants help schools recruit new staff for their marketing departments. This included auditing the existing roles and responsibilities within the school and working with the in-house team to confirm or update job descriptions.
Providing strategic support and training to build marketing acumen
Delivering professional consultancy support in preparing and delivering marketing and communication plans.
Communications Support
Issue identification and preparation, pre-empting crisis management
Communications support ahead of new developments or changes in strategy, including team building to meet challenges and adapt to change
Audience communications and engagement – going beyond the marketing team
Message Management: creating and co-ordinating the right messages for each audience type
Enterprise
Working with governors and senior leadership, our consultants help identify potential income streams. This includes assessing market demand, analysing the strength of the brand and its scope to perform in a new marketplace. Then working to identify new business partners or creating in-house teams for delivery
Structure Optimisation
Assessing market demand and competitor analysis, identifying the key considerations in terms of potential strategies and structures necessary to achieve them. Identifying potential opportunities and highlighting issues to be addressed. Outlining areas with potential for performance enhancement
Leadership support
Supporting and mentoring staff for career enhancement and performance optimisation
Analysis and assessment to achieve effective internal communications and constructive oversight
Individual development coaching providing independent support for well being and balance
Intermediary Relations
Communications plans covering agents, feeder schools and market influencers. Development of international relations and campaigns (eg: coveringboarding recruitment and summer school development)